Business as Usual | Willian Correa | Substack

Same goes for the popcorn

Value is judged where it’s consumed

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When You Think Your Manager Is Betting on the Wrong Thing

Jan 6 • Willian Correa

How to Talk to Your Skip Manager Without Going Around Your Manager

Jan 14 • Willian Correa

Stop Asking How Not to Be Replaced by AI

Jan 26 • Willian Correa

Who Pays If We Leaders Are Wrong?

Dec 21, 2025 • Willian Correa

Unlock the strategies that built unicorns.

Stop Asking How Not to Be Replaced by AI

The real question is whether you move from “producer” to “owner.”

Jan 26 • Willian Correa

How to Talk to Your Skip Manager Without Going Around Your Manager

The default assumptions that keep people silent, what skip managers actually want, and how to use skip-level time to unblock work and grow

Jan 14 • Willian Correa

When You Think Your Manager Is Betting on the Wrong Thing

A practical way to challenge decisions, stay credible, and keep the team moving

Jan 6 • Willian Correa

Most Fundraising Advice Assumes You’re Already “In”

How to turn a side project into warm intros, real momentum, and the right money

Dec 28, 2025 • Willian Correa

Who Pays If We Leaders Are Wrong?

The question I ask after hard calls, before I pretend I’m fine

Dec 21, 2025 • Willian Correa

How I Built...

Brazil's First Telecom Corporate Blog

Why we built our own CMS instead of using WordPress—and how it survived 5 years of attacks

Jun 26, 2025 • Willian Correa

The Flash Platform Disaster: What Happens When Perfect Execution Meets Terrible Timing

Lessons from building Brazil's most advanced news platform with dead-on-arrival technology—and why being technically right doesn't matter when you're…

Jun 10, 2025 • Willian Correa

When Minutes Matter: Optimizing Aircraft Maintenance for Brazil's Airliner

How we transformed maintenance scheduling from a necessary evil into a competitive advantage, increasing fleet utilization by 18% while enhancing safety…

Jun 2, 2025 • Willian Correa

From Legacy Chaos to Digital Excellence—A 30% Conversion Rate Breakthrough

Transforming an enterprise content management legacy into a modern revenue engine through strategic platform migration

May 30, 2025 • Willian Correa

Recommended Books

Product Driven: The Software Engineering Leadership Model for Product Thinking, Ownership, and Outcomes Hardcover by Matt Watson

Buy at https://amzn.to/4o2a4aC

Oct 26, 2025 • Willian Correa

The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni

Buy at https://amzn.to/4oueqHs

Oct 19, 2025 • Willian Correa

"The Effective Engineer: How to Leverage Your Efforts In Software Engineering to Make a Disproportionate and Meaningful Impact" by Edmond…

What It's About

Jun 2, 2025 • Willian Correa

"The Squiggly Career" by Helen Tupper and Sarah Ellis

A modern take on non-linear career paths, providing tools for navigating careers that zig-zag rather than climb straight up. Includes exercises for…

May 28, 2025 • Willian Correa

CRUD

CRUD #1 - Business Model

In this first episode, Rex tries to impress the room with a spotless operating model, only for everyone to realize the whole thing collapses into one…

Nov 27, 2025 • Willian Correa

Business as Usual

Business as Usual

Where battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage

Shipping Early Without Regretting It Later

How I set the quality bar for 0→1 products under launch pressure

Dec 14, 2025 • Willian Correa

Why Business as Usual?

What “Business as Usual” means when you care more about customers than ceremony

Dec 12, 2025 • Willian Correa

When Your Job Shifts From Doing the Work to Leading It

How to let go of tasks, grow your scope, and stay productive as a new lead

Dec 7, 2025 • Willian Correa

So Your Manager Said “You Need Bigger Scope”

How to decode the feedback, reshape your work, and get credit for the problems you already own

Nov 30, 2025 • Willian Correa

When Saying Yes Becomes the Ceiling

How chronic yes-saying traps senior ICs, weakens teams, and masks structural debt

Nov 23, 2025 • Willian Correa

When Leadership Vacuums Create Top-Down Decisions

How silence, indecision, and stalled debates quietly turn good teams into followers — and how results can bring ownership back.

Nov 11, 2025 • Willian Correa

Small Bets, Big Career: Growing When Your Manager Won’t

Lessons on shipping real value when your manager plays it safe

Nov 4, 2025 • Willian Correa

Prioritize Like a Pro IC: The Science That Makes You Faster

Most people in agile teams are drowning in work they shouldn’t even be doing. This article breaks down how top individual contributors use science—not…

Oct 20, 2025 • Willian Correa

Enterprise Problem Definition: How to Prioritize the Right Work

Proven frameworks and playbooks for defining enterprise product problems and prioritizing execution across new initiatives and existing systems

Sep 18, 2025 • Willian Correa

Top posts

When You Think Your Manager Is Betting on the Wrong Thing

Jan 6 • Willian Correa

How to Talk to Your Skip Manager Without Going Around Your Manager

Jan 14 • Willian Correa

Stop Asking How Not to Be Replaced by AI

Jan 26 • Willian Correa

Who Pays If We Leaders Are Wrong?

Dec 21, 2025 • Willian Correa

Shipping Early Without Regretting It Later

Dec 14, 2025 • Willian Correa

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