Business as Usual

Business as Usual

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Ninety Percent of CEOs Say AI Changed Nothing. The Other Ten Percent Have a PR Team.

An NBER survey of 6,000 executives reveals a productivity gap that most boardrooms won't talk about honestly.
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CRUD

CRUD #1 - Business Model
In this first episode, Rex tries to impress the room with a spotless operating model, only for everyone to realize the whole thing collapses into one…
 • Willian Correa
Business as Usual
Business as Usual
Where battle-tested leadership meets strategic business impact—practical insights from 20+ years of building high-performing teams, scaling platforms, and turning technical complexity into competitive advantage
When You Think Your Manager Is Betting on the Wrong Thing
A practical way to challenge decisions, stay credible, and keep the team moving
 • Willian Correa
Most Fundraising Advice Assumes You’re Already “In”
How to turn a side project into warm intros, real momentum, and the right money
 • Willian Correa
Who Pays If We Leaders Are Wrong?
The question I ask after hard calls, before I pretend I’m fine
 • Willian Correa
Shipping Early Without Regretting It Later
How I set the quality bar for 0→1 products under launch pressure
 • Willian Correa
Why Business as Usual?
What “Business as Usual” means when you care more about customers than ceremony
 • Willian Correa
When Your Job Shifts From Doing the Work to Leading It
How to let go of tasks, grow your scope, and stay productive as a new lead
 • Willian Correa
So Your Manager Said “You Need Bigger Scope”
How to decode the feedback, reshape your work, and get credit for the problems you already own
 • Willian Correa
When Saying Yes Becomes the Ceiling
How chronic yes-saying traps senior ICs, weakens teams, and masks structural debt
 • Willian Correa
When Leadership Vacuums Create Top-Down Decisions
How silence, indecision, and stalled debates quietly turn good teams into followers — and how results can bring ownership back.
 • Willian Correa
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